A Press Release is an official statement given by an individual or an organization aimed at communicating something newsworthy to the media either by email, video release, newspapers, magazines, radio, television, live press conferences or press release websites. The typical format of a press release statement comprises of a headline, dateline, introduction, body, boiler plate (an “about” section), a closing symbol ( that varies from country to country) and Media Contact Imformation in the end. For any organization irrespective of its size, location and industry, press releases are important tools for advertising itself, broadcasting its services as well as announcing its latest updates. With more and more companies striving to reach out to multilingual markets across the globe, the demand for quality press release translations as well as submission services has seen a remarkable growth in the recent years.
If you have spent considerable time, money and effort in developing your company’s press release in the original language, it is imperative that the quality, consistency, style/pattern and clarity of communication be maintained for all its translated versions in order to maintain brand uniformity and for that matter, even the credibility of your organization. Also, a press release is a way to reach out to a large audience, hence one cannot afford to overlook a single error here. The third vital factor that comes into play of course is the time factor; every press release comes with a deadline. This necessitates the requirement for not only accurate translation, but fast and efficient turnovers so that the news doesn’t become old. The translated press release must be as informative and well written as the original version. Keeping the target audience in mind is also necessary; a complete in-sight needs to be gained on the psyche of the end-user as well as social, political and cultural background do the end user, to avoid socially or culturally inappropriate translations. If even one of these criteria remains unfulfilled, the very essence your document is lost. Hence it is important that if you are on the look-out for certified translation services for your press releases, you must opt for a highly reliable Language Service Provider who is well versed with the nitty-gritty’s of Press Release Translation Services.
