Technically, the term “packaging” covers all aspects related to designing, evaluating and producing packages for transport, distribution, warehousing, logistics and sale of products, and Package Labeling refers to identification text, product name, advertising, instructions, cautionary text, warnings etc printed on the package, label, container or the product itself. In the context of marketing, the packaging of a product is one of the key determinants that influence a potential consumer’s decision to go ahead with the purchase. As the classic saying goes, “You can judge a book by its cover”, effective packaging or more precisely effective package labeling, by means of visual appeal, functionality and promotional information, makes you stand apart from your competitors.
With more and more companies striving to reach out to multilingual customers across the globe and expand their horizons beyond borders, the need for effective packaging translation has proliferated like never before. Reliable packaging translation services are important not only for the purpose of marketing but also to clearly and accurately communicate important information such as usage guidelines, dosage, cautionary text, warnings etc, the mistranslated versions of which could lead to catastrophic financial and legal implications. The following points illustrate why packaging translation is so significant in the era of globalization:
1. The primary reason why packaging translation demands have increased is because more and more companies are foraying for new international markets, and need to transcend the language barrier to achieve global success.
2. In order to maintain consistency of service and uniformity of messages across borders, many multinational corporations are seeking certified, multilingual translation for strengthening their brand identity and instilling confidence in their brand.
3. Packaging translation is also a vital aspect of successful localization projects, by utilizing culturally and socially appropriate text and images to strike a chord with your target audience.
4. Effective packaging translation ensures that all necessary information gets communicated clearly and effectively so that you don’t get embroiled in unnecessary complications. For example, packaging translation errors could have several consequences in terms of damage to brand identity
