LinkedIn has added some new features to help businesses target global clients. According to the estimates more than 300 million LinkedIn users reside outside United States and the “language preference” feature can help them to read pages and ads in their native languages. With this new language feature, LinkedIn has included 22 languages which include French, Italian, German, Indonesian, Dutch, Korean,Spanish, Swedish, English (UK and US), Portuguese languages. LinkedIn announced that advertisers will now have the access to publish ads in the native language of their user base. This feature is known as language preference targeting.
The second feature allows
companies to specify audience for every feed which simply implies that they can
filter which audience can see their ads or feeds. This can be easily understood
by a small example- A company which can now share the content to users based in
US but can restrict it for French users. These features on LinkedIn can help
companies in their global business model.
Earlier, when
LinkedIn users visited company pages, they would hit all the feeds and posts
regardless of languages. There has been an upsurge (more than 40%) in the
number of mobile users of LinkedIn and in some places like Singapore, Malaysia
and Costa Rica this figure has jumped up to 50%. LinkedIn has been focusing
global business market from quite some time now and building these new features
has always been a priority for LinkedIn to reach its global user base.
