SEO-based Content Writing involves a fine amalgamation of the following:
·Original, Plagiarism-free content
·Value-based Content, relevant and clear to the end-user
·Strategic, yet seamless use of apt keywords and key phrases
From the outset, one fact about SEO-based content writing needs to be remembered at all times, that there is no set formula to spell success in this field and more than set guidelines and frameworks, it is all about experimentation, experience, trial and error and sheer common sense.
The first step towards successful SEO-based content writing is undoubtedly developing original content. Plagiarism on the internet refers to content scraping, that is copying and pasting from websites and blogs. If you have developed content with a high degree of plagiarism, there are chances that your site will receive a DMCA removal notice from the original content owners. Since well begun is half done, if you are aiming towards quality SEO-based writing, it is imperative that you kick start the process with originality.
What comes after originality is the value and relevance that your Website content offers to end-users, the clarity with which it is put forth and the overall appeal it generates. A common misconception is that in order to get high search rankings for your website, you must aim towards manipulating SEO oriented key words and phrases and stacking them wherever possible on your website. These strategies might yield results in the short run, but do not prove useful in any way in the long run as your website will have high chances of getting blacklisted by Search Engines. If you aim at writing good SEO-based content, there is no compromise to quality. Quality refers to relevance, substantial meaning, clarity of expression and covering important aspects of interest to the end-user or prospective client viewing your website. Since he or she is after all a human being, it is necessary to apply common sense while writing to understand what type of content will be appealing or unique.
The last aspect of good SEO-based content development is the use of key words and phrases in a manner that does not make it obvious in your article or write-up. After all, writing is an art and in case of content writing for blogs or websites, your creativity as a writer will be reflected in the fact that you utilize keywords and phrases in your writing at regular intervals in a manner that the overall appeal your content holds for the end-user does not get affected. It is all about how well you use the key words seamlessly and yet camouflage the intent of using them. The obvious question that one can think of next is how to determine the vital SEO-friendly keywords and phrases. Despite the inputs from Ad words, keyword algorithms and software, one must primarily rely on common sense and experimentation on major search engines to understand the difference that specific key words can make on your overall website’s search rankings. In this context, SEO Expert David Naylor has rightly quoted, “My rule of thumb is build a site for a user, not a spider.”
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